Corporate Virtue Signaling

“Pride Month” is Excessive Cultural Overreach Which Could Backfire and Turn Everyday Americans Against Homosexuality

Pride Month is inadvertently redpilling lots of Normal Americans into realizing they are not in control of their country.

I live in Chicago. Everyone knows this city is overwhelmingly Democrat, extremely liberal, etc. And yet even people here are fed up with the rainbow flags literally everywhere. Even if they don’t have a problem with gay marriage and homosexuality in general, many will still tell you the whole Pride Month—which only really became a thing in the past few years—is way over the top. A whole month of virtually every business in the country draping themselves in the rainbow flag to signal their support for homosexuality is objectively excessive.

The whole “Pride Month” thing is a step too far for most normal Americans. It’s not that they are against gay people, but they are certainly not on board with promoting and celebrating homosexuality. That’s the difference now: it used to be that the LGBT movement wanted people to just be fine with gay people, now it is demanding we celebrate and even worship gay people.

I can tell you with near certainty that the vast majority of straight men—white, black, hispanic, Asian; it doesn’t matter—are not on board with this whole Pride Month Rainbow Flags Covering The Whole City. Maybe they won’t admit it because they’re afraid of the consequences of going against the Official Cultural Consensus, but it’s true.

This was not what we signed up for when over the course of the past decade or so we as a country changed our opinion on gay marriage. Most of us thought that once we legalized gay marriage, that would be the end of it. “Fine, go ahead and get married, we’ll stop telling you how to live your life; everyone just stay out of each other’s business, do what makes you happy, be who you are, live and let live.” That was what we thought the terms of the deal were.

But it hasn’t turned out that way. After gay marriage was legalized, we weren’t allowed to just go our separate ways and go back to not thinking about or caring what another person’s sexual preference is.

What is the point of all this? You’ve already gotten what you wanted, no? You got gay marriage legalized. Go forth and pursue your own happiness.

Do you believe you’re fighting for acceptance? The majority of the country already is fine with your lifestyle. Most Americans don’t have a problem with you. You’re not going to be attacked on the street for being gay. You’re not subject to harassment and discrimination for being gay. You have a far greater chance of being assaulted for wearing a Trump Hat than you do for wearing a rainbow flag hat.

Acceptance? Every corporation in America except Chick-Fil-A is currently going out of its way to virtue signal its support for your lifestyle.


What, then, is Pride month all about?

It’s about shoving it in your face. Normal Americans must now think about and be reminded of homosexuality for an entire month.

And that’s what Normal Americans are not cool with. They may not know what, exactly, it is about all the rainbow flags literally everywhere that rubs them the wrong way, but they know it just doesn’t sit right with them.

This is cultural overreach. Gay people got the right to get married, now they want to be celebrated and worshipped because they are gay. They want the rest of the country to not just permit them to be who they are, but to pay homage to them for a whole month because of who they are.

That’s where you lose most average Americans. That’s how you turn them from passive allies to conscious opponents.

A growing number of normal Americans now react negatively to the rainbow flag. It has come to evoke negative emotions. Where in the recent past most Americans were indifferent to the rainbow flag, now they roll their eyes because it brings to mind the in-your-face excess of the current LGBT movement in 2019.

United Airlines is hosting “Drag Queen brunch” in its terminals, while most normal Americans just want to catch their flight:


Most normal Americans don’t see this and think, “YAAASSS! You go, girl! Live your best life!!” They see drag queens at the airport and think, “For the love of God, just let me catch my flight in peace.” They feel bombarded, and they’re right to feel that way.

Gays are now demanding that we worship them and recognize them for a whole month simply because they’re homosexuals? As if it’s some sort of achievement? Most regular Americans are not on board with this.

There are even gay people who are not cool with the idea of Pride Month. Jeff Giesea is a gay conservative political pundit, and he is over the whole Pride Month thing:

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This is how you inadvertently redpill normal Americans. This is how Uniparty propaganda backfires. If even some gay people are starting to get annoyed by the over-the-top excesses of Pride Month, you can certainly bet millions of “everyday Americans” are, too.

Normally, Uniparty control isn’t so obvious and in-your-face. Most Americans live under the illusion that their country isn’t under the control of an omnipotent, antidemocratic oligarchy of multinational megacorporations married to big government. This is because the Uniparty’s propaganda is usually delivered to the masses subtly via Hollywood films, “pop culture,” Late Night Television hosts and Fake News outlets.

But not during Pride Month. Pride Month is when it becomes unavoidably obvious that there is a specific agenda being shoved in Americans’ faces.

They see the rainbow flags covering their neighborhoods, they see the megacorporations competing with one another to be The Most Pro-Gay, and it reminds them that they are not in control of their own country anymore. Somebody else is.

When Woke Corporate Virtue Signaling Goes Wrong: Venus Razors Edition

Venus Razors is of course owned by Gillette:


First of all, why is a major corporation encouraging morbid obesity?

This woman has tits on her back for crying out loud.

Anna obviously very unhealthy. She needs a diet and exercise plan, not a glamour photoshoot. She has to weigh 400 pounds.

And as @WokeCapital pointed out on Twitter:

“This 180 year old company, which represents the US economy by virtue of its place on the Dow, has the chutzpah to talk about the “rules” as if they aren’t the ones in charge.”

Excellent point. The worst thing about corporate virtue signaling (really the left in general) is their presumption that they’re being countercultural and rebellious.

Venus Razors is owned by Gillette, which in turn is owned by Proctor and Gamble, a $260 billion company.

Please stop this nonsense.

As Scottish mom would say, “DISGUSTENG.”



The Right Doesn’t Control a Single Major American Institution–Including Big Business

There is no major institution in America that represents the right. Not one.

We’ve long known the “media,” Hollywood, academia and Silicon Valley were far left, but popular wisdom has held that there were at least a few major American institutions that were not totally captured by the left.

As recently as 2012 or so, it was thought that Big Business leaned right, along with the Church and the military. But now we know this is not the case.

Seeing this is what spurred me to write this:

This is why it’s laughable for leftists to rail against “evil right-wing corporations”: corporate America is not right-wing in any real sense at all. Leftists have way more than just Ben & Jerry’s Ice Cream on their side.

Leftists: you are not up against any sort of powerful institutional force whatsoever–outside of the American people themselves, that is. Leftists have fully become The System: the cultural & power Establishment has become leftist, and leftists have become the cultural & power Establishment. They have become one.

But even in “pre-pre-revolutionary” America (prior to 2014), before literally everyone and everything in society was sucked into the political vortex, the argument that Big Business was an institution captured by the right was pretty thin: it was basically, “Because businesses want lower taxes.” And that was it.

But while Big Business does always seek lower taxes (and they just got them last year) that doesn’t necessarily make them right-wing. Amazon, which hasn’t paid a single dime in federal taxes in two years, was also paying very little under leftwinger Obama:


In other words, under the neoliberal economic order that began in the 1980s with Reagan, Big Business in America had relatively little to worry about no matter which party was in control: they did well under Reagan, they did well under Clinton, they did well under Bush, and they did well under Obama.

And there’s far more than taxes to the corporate game: much of it is regulation, which contrary to popular misconception, Big Business mostly welcomes because it always has a hand in writing those regulations. The effect of most government “regulation” is to further entrench multinational megacorporations (MNMCs) and suffocate competition, continuing the process of concentrating entire industries and sectors of the economy into the hands of a small number of MNMCs.

Culturally, Big Business is committed to eroding traditional values.





Major corporate sponsorship of gay pride parades:





So Corporate America is fully on-board with the gay agenda. Whether or not it’s genuine or cynically-motivated corporate virtue signaling doesn’t really matter: the end result is all the same.

And this is all without even mentioning Corporate America’s support for mass immigration for cheap labor, which is turning America into a third-world hellhole.

The one major corporation that isn’t on board with the “progressive” leftwing agenda is Chick-Fil-A, and Chick-Fil-A is often in the news over its support of “anti-LGBT” political causes. This in fact proves the point that Big Business is far left: it’s considered news when a major company actually deviates from the progressive consensus.

As for the other institutions that are supposedly “conservative”: the military? Maybe most of the soldiers and veterans are, but the Pentagon and top military brass are not conservative. The upper-echelon of the Pentagon is one giant revolving door with the defense contracting and weapons industries, with top brass often playing both sides of the military industrial complex game to keep America at war constantly.

And culturally, the Pentagon is very “progressive”: it wants trannies in the military, and women on the front lines. Not because they would make America’s military stronger (in fact they would do just the opposite), but because the Pentagon is fully on-board with the “progressive” agenda.

The Church is conservative? Did you see how the Catholic Church was at the front of the line to impulsively denounce the Covington Catholic kids earlier this year in the wake of the media’s lies about them?

And the Communist Pope obsessed with climate change, open borders and socialism? He may officially claim marriage is between a man and a woman, but he also says God “made” gay people gay so there’s some serious inconsistency there. I’d bet the former position is disingenuous and the latter is more in-line with his true beliefs.

The Church is not conservative. Many Catholics may be conservative, and individual parishes may lean conservative, but institutionally, as an overall cultural force, the Catholic Church is not conservative.

At least we have Chick-Fil-A.

Bots Spamming Rotten Tomatoes with Positive Captain Marvel Reviews

On Friday I wrote about how Rotten Tomatoes is working hard to artificially inflate the review score of Disney’s Feminist Propaganda film Captain Marvel by purging negative reviews, but now it appears that someone is orchestrating a mass spamming of positive Captain Marvel reviews on Rotten Tomatoes.

YouTuber Ethan Van Sciver explains in this video:

If you can’t watch the video, just take a look at these “reviews.” We are seeing dozens of different accounts post the exact same, copied-and-pasted positive review:

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There are many more of these “reviews.”

Who is behind this? Someone is behind this. Is it Disney?

At the very least, Rotten Tomatoes is complicit by looking the other way.

I wonder why Rotten Tomatoes isn’t removing these obviously fake positive reviews.

I’ll make it very simple and clear: there is a coordinated effort by Disney, Rotten Tomatoes, Google (YouTube) and the Uniparty Media to prop this movie up because of what it represents for the Feminist Movement™.




Get Woke, Go Broke: Gillette Edition

Gillette Razors: Men (Mainly the White Ones) Fucking Suck and Need to Stop Sucking So Much. So buy our overpriced razors and Shave Off All That Toxic Masculinity, or something.

Brilliant marketing strategy by Gillette.

The company literally exists to sell razors to men. Their motto used to be, “The Best A Man Can Get.”

And now they’re like, “Actually, fuck men.”

I’m sure that’s going to work out tremendously.

Here’s the new video they put out:

Be sure to go to the actual YouTube page and give it a downvote. Right now it’s sitting at a beautiful ratio of 270k upvotes to 653k downvotes. We can do better than that.

By far the worst conclusion to be opportunistically drawn from the #MeToo movement by the cultural elite was that sexual assault wasn’t just a Hollywood problem, but in fact a general male problem.

Harvey Weinstein wasn’t a product of a corrupt movie industry which has a long and dark history of preying on and discarding beautiful young women like objects–no, Harvey Weinstein was proof that men in general are the problem.

Harvey Weinstein is a sexual predator because he’s a man, and there’s a Harvey Weinstein side to all men.

That’s the message this Gillette commercial is pushing. Michael Walsh elaborates on this:

“The Me Too movement didn’t “change” anything for most of us. It is obviously insulting, not to mention absurd, to suggest that men, as a whole, experienced some sort of great awakening when Harvey Weinstein, Bill Cosby, and Kevin Spacey got in trouble. We already knew that it’s wrong to rape. We were already well aware that harassment is not okay. There is not a single man on Earth who watched a news report about Weinstein, slapped his forehead, and said, “Oh! So we’re not supposed to do that? Alright then! My mistake!” Even the men who do those things already knew they weren’t supposed to do them. They do the things anyway because they are evil, and that’s what evil people do.

But the vast majority of men are not rapists or harassers and were, prior to this past year, already staunchly opposed to both activities. There was nothing epiphanic or revolutionary about Me Too for us.”

The only thing #MeToo taught us–well, confirmed to those of us whose lives don’t revolve around Celebrity Culture–was that Hollywood is a depraved cesspit full of heinous perverts and predators.

We normal guys already knew rape was bad. Because we were raised by good parents in Christian homes.

We didn’t learn that Rape Is Bad only after a bunch of Democrats got exposed.

We’ve always known. Democrats in Hollywood were the ones who didn’t. Quit grouping us in with them.

But there’s another message in the video beyond just Gillette’s shameless piggybacking off of the #MeToo movement.

Gillette, of course, is not condemning all men in their video. Only certain ones. If you watch the video, you can see they were clearly focusing on a specific subset of men.

All the bad guys are white. I’m sure this is just a huge coincidence and not due to Gillette trying to push a political message that WHITE MEN BAD, BROWN MEN GOOD. The rapey Businessman boss placing his hand uncomfortably on a female employee’s shoulder: white. All those outrageous white dudes barbecuin’ and getting their Dead Animal Smoke everywhere: white. The TV actor pretending to grope the black woman character: white.

Virtually all the good guys are nonwhite. I’m sure this is a huge coincidence, too. You’ve got popular Hollywood actor Terry Crews saying “men need to hold other men accountable.” Bravo. Then you’ve got the black guy at the party who steps in to save those women from the douchey white guy hitting on them. Then another black guy stops a white guy from aggressively going after a hot chick on the street. A black father is seen being loving and encouraging with his young daughter. The last good guy is a white dad who stops a kid from hitting another. They threw him in there to make it less obvious what they were trying to do.

A Reddit user made a tally: “43 males exhibit “undesirable” behavior, 42 white, 1 black. 7 males exhibit “desirable” behavior, 5 black, 2 white.”

I’d like to be able to ignore the fact that Gillette went out of its way to portray white men as particularly evil, and simply focus on the fact that Gillette went out of its way to insult its core market of men in general, but I can’t.

Just like it’s not telling the whole story to say Gillette’s ad attacks men in general, it’s also not telling the whole story to say there’s a greater cultural war against men in general.

There’s a war on white men, specifically.

Most people bashing the Gillette ad are too afraid of being called “alt-right” or “white nationalist” or “white supremacist” to point out this rather obvious fact, but it’s true. Call me what you want; I’m only pointing out an objective truth.

The narrator of the commercial never used the word “white” and was speaking about men in general, but the images Gillette used made it abundantly clear who they were really going after.

Of course, none of Gillette’s “White Men Are The Problem” nonsense is actually borne out by reality. According to the FBI, in 2016, there were over 18 million arrests made for rape. Of those arrests, 67% were white, 29% black. However, the “white” category also includes Hispanics. Hispanics are considered as “white” in terms of race, but a separate “ethnicity,” and the share of rape arrests by Hispanics is 27%.

So: 40% non-Hispanic white, 29% black, 27% Hispanic. Of course, America overall is 61% non-Hispanic white, 13% black and 16% Hispanic, meaning whites are far less likely to rape than blacks or Hispanics, according to FBI statistics.

I hate that I have to bring up these stats and compare the races to see which is the “rapiest,” but I didn’t start this fight.

Gillette and the Uniparty Establishment it represents started it.

They’re the ones who singled white men out as uniquely dangerous, even though the statistics don’t bear that out.

But of course, the statistics (i.e. reality) don’t matter to Gillette: White men are the enemy because they don’t vote Democrat.

Fuck you, Gillette.


Men defeated the Nazis, went to the moon, built the railroads and the interstates, brought the world out of darkness with electricity, connected it with the internet and the telephone, and police the streets to keep you safe at night. We carry people out of burning buildings; raise, harvest, slaughter and deliver your food; extract your oil from the earth, and make sure your homes are warm in the winter.

Without “toxic masculinity,” the man-hating feminists and soyboy betas would all be dead in a week.

Gillette is owned by Procter & Gamble, so be sure to boycott not only Gillette razors but these other brands as well:


Get woke, go broke.

PS: Boys will be boys, alright.